What’s Next: Marketing in 2018

Brisbane
February 7, 2018 / 8:00 AM

Event Details

What’s Next: Marketing in 2018

At our first Brisbane Interactive Minds event for 2018 we’ll discuss what marketers need to know for the year ahead. We’ll hear the latest approaches to artificial intelligence, digital disruption, data and automation. We’ll find out what technology changes we can expect to have an impact on our marketing activities.

Find out what other marketers are focused on and how to prioritise the exciting possibilities ahead. Our speakers will explain what’s going to change, how to be ready and the ways in which new technologies and opportunities will impact productivity and efficiency.

Our speakers will cover:

  • How marketers are using artificial intelligence
  • How to keep digital disruption front of mind
  • What you need to think about in data, automation and reaching your customer

Inclusions:

This event is a seminar event and includes:

  • The opportunity to network with attendees (8:00 - 8:30am)
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have four speakers each presenting for 20 minutes
  • Question and answer time will be held at the end
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!

This event is for every marketer who wants to stay ahead of the curve. Book your ticket now.

*Annual passes are also available for 2018! Find out more.

Speakers

Michelle Zamora, Head of Marketing, IBM Watson
Michelle will share how the role of the CMO is transforming, and with it, the areas marketers should prioritise in 2018 as part of their development plan. Hear out how machine learning and artificial intelligence are fundamental to creating more insightful leaders and marketing professionals. 

Chris Rozic, CEO, Datisan
Chris will discuss how to prepare to be data driven for the year ahead so that you can leverage opportunities. Pre-frame your year by thinking about your data ecosystem, data collection, transformation and storage and how it leads to activation.

Christy McLeod, Digital Innovation Manager, Sunsuper
Find out how Christy is focussing for the year ahead and the role of design thinking, customer centricity and innovation plays to future-proof the organisation.

JP Syriatowicz, CEO, Squiz
JP will talk about the importance of having a planned approach for disruption and how you can be sure you on the right path. He’ll also discuss how marketers can leverage automation to be more efficient in the year ahead.

Secure your spot and book your ticket now.

Speakers

Michelle Zamora

Michelle Zamora

IBM Watson

Head of Marketing
See Bio
Christy McLeod

Christy McLeod

Sunsuper

Digital Innovation Manager
Chris Rozic

Chris Rozic

Datisan

CEO
See Bio
JP Syriatowicz

JP Syriatowicz

Squiz

CEO & Founder
See Bio
When
February 07, 2018
8:00 AM - 10:30 AM
 
Agenda
8:00 am Registration & Networking
8:30 am Presentations commence
10:00 am Audience Q&A and wrapup
10:30 am Event Concludes
 
Where
Fishburners Brisbane
155 Queen Street
Brisbane, 4000
 

The Team

Kiah Worling

Kiah Worling

Interactive Minds

Brisbane Chapter Director
View Profile
Samantha Horton

Samantha Horton

Event Manager
View Profile
Louisa Dahl

Louisa Dahl

Interactive Minds

CEO
View Profile

Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.

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