At this event, we shine a spotlight on how organisations are using paid digital media in 2017 to cut through the noise and generate outcomes.
Four industry experts will discuss the media options they use, including programmatic, social media, search, content, collaborations and more to get value and ROI from their online spend.
This event is a seminar event and includes:
Nathan Pedwell, Director Data and Knowledge, Ikon Communications
Nathan will explain the current paid digital media landscape and showcase the emerging digital channels that you need to be aware of. He’ll also share his view on measurement frameworks and how you can build KPIs around media that are business centric.
Michael Petersen, Director, MyMediaTradingDesk
Michael will give a Programmatic 101 overview and advice on which campaigns this option suits and when to steer away from it. He’ll also discuss which media can be bought programmatically and some tips and tricks for getting the best results from your campaigns, and your suppliers.
Sophie Howlie, Marketing Manager, Jetts Fitness
Find out how Jetts approach paid digital media for acquisition, retention and engagement. Get insights into the channels they use, how they target their audience, their ROI and see how data insights have shaped their strategy.
Nicholas Fleming, Digital Marketing Specialist, iSelect
Nicholas will share his experience in paid digital media gained from working with both startups and insurance comparison site, iSelect. Nicholas will share how he uses paid digital media to tell a story and activate customers through digital channels at the perfect time.
Sophie Howlie is the Marketing Manager for Jetts Fitness Australia & International. Throughout Sophie’s time as Marketing Manager, she has lead the Jetts Marketing & Brand team through private equity acquisition of the company, International growth into Asia & Europe, multiple strategic projects, team restructure and a Brand reposition in the Australian market.
Sophie has also recently been nominated by Jetts CEO, Elaine Jobson, for an Emerging Leader award with the Australian Institute of Management. Prior to joining the Jetts team, Sophie worked in Sales & Marketing in the hotel & fashion industry.