At this event, we shine a spotlight on how organisations are using paid digital media in 2017 to cut through the noise and generate outcomes.
Three industry experts will discuss the media options they use, including programmatic, social media, search, content, collaborations and more to get value and ROI from their online spend.
This event is a seminar event and includes:
Eve McCormack, Group Digital Director, Ikon Communications
Eve will explain the current paid digital media landscape and showcase how to extend your activity beyond search and performance. She'll challenge the measurement myth and provide her view on what campaign success looks like.
Michael Petersen, Director, MyMediaTradingDesk
Michael will give a Programmatic 101 overview and advice on which campaigns this option suits and when to steer away from it. He’ll also discuss which media can be bought programmatically and some tips and tricks for getting the best results from your campaigns, and your suppliers.
Sophie Howlie, Marketing Manager, Jetts Fitness
Find out how Jetts approach paid digital media for acquisition, retention and engagement. Get insights into the channels they use, how they target their audience, their ROI and see how data insights have shaped their strategy.