As marketers we know that in order to prove our worth, we need to contribute to shared business goals, demonstrate value and deliver a meaningful ROI. We also need to work with other areas of the business to get their buy-in and support for our work.
At this event, we focus on the important topic of how marketing and finance can best work together and how you can ensure marketing is viewed as a revenue centre for the business (not a cost centre) and can take credit for marketing’s contribution to the bottom line.
With marketing being more measurable and transparent than ever, it is essential that we communicate our work and our value in terms that are meaningful to others in the organisation. A big part of this is understanding the approach and metrics that the finance team use and ensure we are using the right language.
Regardless of your role in the marketing team, this is your chance to understand the numbers and metrics that matter to a business, see how marketing can best work with internal stakeholders, including the finance team, and learn why building an ROI model without finance on your side won’t get the best outcomes.
Don’t miss this event! Book your ticket now.
Eva Lewis, National Manager, Marketing and Communications at Allianz Partners
Eva will explore the difference in values between marketing and finance, and how these contribute to the language used within and between teams. Eva will also discuss the importance of tying marketing activities to actionable metrics and the progression of customers throughout the purchase funnel, with examples across multiple industries.
Kate Phillips, Chief Marketing Officer, Head of People Strategy at Revelian
Kate will reveal what some of Australia’s top CFO’s think about how marketing and finance work together, and their advice on making the finance + marketing relationship work well, as well as sharing some practical tips based on 20+ years of experience as a marketing professional working hand-in-hand with finance.
John Knight, Managing Director & Founder at businessDEPOT
John will discuss how marketers can effectively communicate their value to the business by knowing their numbers, including those which matter most to the finance team and C Suite. Plus, explore how marketers can not only create great reports but also contribute to forecasting business growth and revenue.
With experience working across arts, corporate and government organisations, Eva Lewis brings a wide-ranging perspective to the conversation on value-based marketing.
As National Manager, Marketing and Communications for Allianz Partners Australia, Eva oversees the implementation and execution of all B2B and B2B2C activities, working with a broad and diverse range of stakeholders to ensure marketing activity is targeted, compelling and profitable.
With a degree in journalism and a writer at heart, Eva is passionate about finding the right words to have the conversation.
Kate joined Revelian in 2015 as part of the Senior Leadership Team, continuing a 20+ year career in B2B marketing which has spanned the HR and recruitment sectors internationally, as well as government, media, transport and construction. In her current role, Kate is responsible for Revelian’s marketing and digital sales strategies globally as well as management of the Client Support function. More recently, Kate has taken on responsibility for Revelian’s people strategy.
As Managing Director and Founder of businessDEPOT John is setting out to change how businesses [and the people behind them] access the advice they need to make their ideas a reality.
Business Depot was built on the foundations of an accounting business with the vision of becoming, as the name suggests, the “depot” for business. Since establishing the business in 2013, John identified gaps in the market for an offering that will help SMEs solve some of their biggest challenges. By launching additional services over the past 5 years [including Legal, Marketing, Advisory & Coaching, Broking and People & Culture] and through collaborating with trusted Collective and referral networks, Business Depot brings together the right specialists who share a common spark for making it happen for businesses.
John has over 20 years of experience of providing advice to SMEs and family businesses [including business valuations] to help remove the barriers in the way of achieving their vision. He has a particular passion for the role of brand and marketing in a business, especially within the Business Depot brand. John believes that marketing should be embedded in the foundations of the business from the very beginning. And the brand values should be lived and breathed daily. In addition to advising clients on their own business strategy, John uses his passion for brand and marketing, as well as his own experiences in creating the Business Depot brand, to offer marketing strategy advice to SMEs to help them growth further.