Mobile apps are increasingly effective for customer transactions and driving revenue. Every business with a mobile app wants to encourage downloads and user engagement - but what are the tried and tested ways to stimulate usage, attract return visits and drive revenue?
App developers and marketers need to apply specific techniques to ensure that your app can be found, downloaded and used on a regular basis.
At this masterclass you will spend half a day with Mike Hines, Developer Evangelist from Amazon USA and learn from his experience in working with hundreds of apps and developers. You will learn what you can do during app design that will encourage users to engage with your app, and what inexpensive marketing you can do to make a big difference in downloads.
We will cover:
This is a half day masterclass session and includes:
Only 15 spots are available. Book your ticket now.
Mike Hines is a Developer Evangelist at Amazon in Seattle, Washington.
An advocate for new and more profitable monetization mechanics, Mike is on a continuing mission to find out and share what currently is and isn’t working in mobile app economics, and to identify trends that shape the industry.
Mike comes to Amazon after four startups and 13 years at Microsoft. At Amazon, Mike helped launch the Kindle eInk app development project, has written mobile app test criteria, judged games at major conferences like Casual Connect, White Nights and Pocket Gamer Connects, and is a blogger for Amazon Appstore and other tech blogs. Mike is currently a mentor at several accelerators, including GameFounders in Kuala Lumpur. Mike wants to bring developer feedback back to Amazon and is on a continuing mission to find out what is and isn’t currently working in mobile app monetization.