Your customers are listening, but can they hear YOU?
As marketers, it’s part of our job to be where our customers are. At this event, we’ll explore the current landscape of voice and audio and uncover where the opportunities lie.
With predictions that up to 50% of searches by 2020 will be voice and with 3.5 million podcast listeners in Australians, we’ll look at where consumer attention is focusing and what you need to do to be heard.
Our speakers will cover:
Chris Sonn, Senior Digital Marketing Manager, Virgin Money
Chris will share how you can create content so that your brand is an option for Google, Alexa and Cortana. From building a content marketing program to improve your voice search rankings to the nitty gritty of coding content to be used as a legitimate source for voice results, he'll explore the digispace where content marketing, SEO and voice search interact.
Ronsley Vaz, Founder & Chief Energy Officer, Amplify
Podcasting continues to grow in popularity, but with that, listeners expectations are also changing. Find out the latest approach that appeals to listeners and how brands are driving outcomes through this channel. Plus you’ll hear the three things you need to think about before you start.
Nicole Papoutsis, Head of Brand & Marketing, Genea
Modern Babies is an award-winning podcast about the struggle to conceive, and how fertility treatment can assist in overcoming the difficulties people have when deciding they wish to have a child. Nicole will take us behind the scenes to talk about how the branded podcast has evolved over its three seasons, the role it plays strategically for Genea, and what's involved in putting together a collaborative podcast.
Guy Munro, Global Business Director, Versa Agency
Early bird tickets are available until Thursday 18th April or until the allocation has run out.
Chris Sonn is a riderless motorcyclist metal head who never says no to good whisky and dark beers. He also happens to have 12 years of Digital experience in Marketing, which he shared amongst agency, client and startup. Now at Virgin Money, as a senior digital marketing manager, he focuses on stitching media, experience, content and conversions to drive long term growth. He also acts as a translator between marketing, sales and IT, to make sure data, tech and messaging are as relevant as possible!
Ronsley Vaz is a speaker, author and marketer. He is the author of the book AMPLIFY – How to raise your voice, boost your brand and grow your business. His podcast, ‘Bond Appetit’, is Australia’s #1 food podcast on iTunes and receives between eight and twelve thousand listeners a day. Ronsley is also the founder of content marketing agency Amplify, which has grown from zero to twelve staff in just ten months. Amplify, is all about converting audio into a content-marketing echo chamber. He and his team help clients create content and turn it into genuine assets that allow their businesses to grow.
A dedicated digital professional with a strong focus on innovation and great ideas. Guy is currently at the helm of Australia's first enterprise-level voice experience agency, VERSA, working with clients locally and throughout Asia-Pacific and Europe. He has delivered ground-breaking voice experiences including Australia's first ever transactional skill and works with highly recognised brands including Dominos, Coca Cola, Huggies, Flight Centre and The City of Melbourne. Reputation as a respected digital practitioner with over 20 years of digital expertise spanning digital strategy and brand development, platform builds and transformation programs.
Nicole Papoutsis joined premium fertility group Genea in 2010 and is currently Head of Brand & Marketing. Having previously held positions in banking, finance and retail her career in marketing spans more than 15 years. As a member of the senior leadership team she is responsible for overall brand management of the group which consists of five brands operating in markets across the globe. In 2011 Nicole implemented the re-brand from Sydney IVF to Genea and subsequently the brand architecture which positioned the company for its’ future direction and strategy.
Currently charged with increasing awareness around fertility, empowering women and men to make life changing decisions and differentiating the Genea brand in a crowded market not only with consumers but also with referring healthcare professionals. Operating in a tightly regulated and complex healthcare environment, she is required to constantly redefine Genea’s communications approach. Nicole has driven many innovative campaigns such as the award-winning Modern Babies podcast series, Exhibition of Life and the launch of Australia’s first egg freezing clinic - Genea Horizon.