Email Marketing - Opportunities, Trends and Engagement

Brisbane
Sept. 4, 2019, 8 a.m.

Event Details

Email Marketing - Opportunities, Trends and Engagement

4th September, Brisbane

Email marketing is undeniably one of the most effective marketing methods available. It’s used frequently, is known for consistent response rates and allows you to talk directly to your own database.

When is the last time you reviewed your email approach? Have your email techniques evolved to leverage personalisation and automation to remain relevant to your audience?

At this event, we dive into the best practice email marketing methods that every marketer needs to know. We’ll find out how a range of organisations are using email, their tips for deliverability and how they creatively find ways to engage with their customers. Plus, it’s a good time to think about how you are growing and cleansing your email database on an ongoing basis.

Our speakers will cover:

  • The latest trends, what’s working and what’s not and what’s ahead
  • How others are using personalisation and automated sends to improve effectiveness and get the best response rates
  • The best ways to grow your email list in 2019 and beyond
  • How to make sure your email gets through to the customer

Whether you send 1,000 emails a month or millions, this seminar will ensure your email approach will exceed your customers’ expectations and allow this channel to continue to deliver for you. Book your ticket now


Inclusions

  • The opportunity to network with attendees (8:00 - 8:30am)
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have three speakers each presenting for 20 minutes
  • We will hold a panel Q&A (including audience questions) at the end
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!


Our Speakers

Kaylah Buckman, Digital Communications Specialist, Brisbane Airport Corporation
In her presentation Kaylah will share how Brisbane Airport Corporation approach their email database acquisition to deliver ongoing growth and quality data. She’ll detail the lifecycle of a subscriber and demonstrate how working together with other business units has enabled data enhancement and increased relevancy.

Eloise Gillespie, CRM Manager, Ladbrokes
Eloise will share her approach in managing up to 100 weekly campaigns at Ladbrokes! She will explain how email fits with SMS and push, how Ladbrokes uses data in interesting ways and the role of email in the customer life cycle.

Darren Sutton, Digital Strategist and Partner, XCOM Media
Darren will take us through the latest trends in email around data, personalisation, AI, content and engagement. You’ll identify opportunities to super charge your email strategy and see visual examples and of who’s getting it right.


More speakers to be announced shortly! 


Early bird tickets will be on sale until Wednesday 21st August unless sold out prior. Buy 3 tickets, get 1 free offer has sold out for this event. 

Speakers

Kaylah Buckman

Kaylah Buckman

Brisbane Airport Corporation

Digital Communications Specialist
See Bio
Darren Sutton

Darren Sutton

XCOM

Digital Strategist and Partner
See Bio

When

Sept. 4, 2019
8 a.m. - 10:30 a.m.

Where

The Grove
480 Queen Street Brisbane, 4000

The Team

Samantha Horton

Samantha Horton

Event Manager
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Louisa Dahl

Louisa Dahl

Interactive Minds

CEO
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Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.

BOOK NOW