Creating and distributing great content in an effective manner remains a major challenge for marketers today. Not only does the content need to be relevant and useful, but it needs to be transferable across channels, get buy-in from management and contribute to outcomes.
In June, we’ll discuss how you can be efficient with your content marketing today and explore tactics for creating and leveraging best of breed content to maximise return on investment.
You’ll learn how to:
This is a Deep Dive event and includes:
Matt Henry, Former Head of Digital, NRL
With over thirteen years experience spanning both agency and client-side, Matt has led the creation and execution of content strategies for some of Australia's most iconic brands. Matt will share learnings from his career including his most recent post as Head of Digital at NRL, where he leveraged strategic partnerships with the likes of Snapchat and Facebook Messenger to target niche customer groups with timely content.
Jacob Aldridge, Director of Advisor, businessDEPOT
As an international business coach, Jacob Aldridge has successfully built a brand through effective content marketing. Now as Director of Advisory for businessDEPOT, Jacob will share his experience in creating video content for a B2B audience that can be repurposed across different formats and channels to drive business growth.
Andrianes Pinantoan, Head of Growth, Canva
Andre has worked with four high growth startups in Australia. He currently heads up growth at Canva and advises several other startup founders. Through his presentation, Andre will explain how Canva are using content as a retention channel and how the team apply the Jobs To Be Done framework for content creation. You’ll see practical examples of how Canva serve highly targeted content to their different user segments and discover Andre’s four tips for delivering quality content that sells product.
Join us to explore the role of content in 2017. Get your ticket now.