Companies that are truly delivering a remarkable customer experience are leveraging multiple data sources to properly understand, anticipate and respond to customer needs. However achieving a “single view of the customer” is not yet achievable across many industries, so how can companies improve their customer experience using available pools of data? At this event we’ll be hearing from three industry experts as they demonstrate their approach to using data and personalisation to improve customer experience.
Your key takeaways from the day:
Angus Beattie, Partner Manager, Google
Angus will discuss how integration can create efficiency and insights for marketers. You'll learn from case studies as Angus shares examples of businesses that have successfully stitched their data together to gain a holistic view of their customer.
Naina D'Souza, Group Digital Manager, Michael Hill
With 20 years’ experience across Australia and the UK, Naina’s career has focussed on delivering customer-centric solutions to drive revenue and business growth. Naina will share her experiences of the importance of using data to inform better customer experiences, and the key learnings she has gained along the way.
Matt Forman, Founder, Traffika
As a digital entrepreneur and respected industry veteran, Matt brings a wealth of experience and insight to the conversation. You'll discover some of the common barriers to gathering "Good Data", see a working example of how Traffika have linked together different data sources to better inform audience segmentation, and learn Matt's six steps to measuring the customer journey.