Data Powered Customer Experience

Brisbane
May 3, 2017 / 8:00 AM

Event Details

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Data Powered Customer Experience

Companies that are truly delivering a remarkable customer experience are leveraging multiple data sources to properly understand, anticipate and respond to customer needs. However achieving a “single view of the customer” is not yet achievable across many industries, so how can companies improve their customer experience using available pools of data? At this event we’ll be hearing from three industry experts as they demonstrate their approach to using data and personalisation to improve customer experience.

Your key takeaways from the day:

  • How to link different data sources together to gain a holistic customer view
  • How to use data to inform better customer experiences
  • Common barriers to gathering “Good Data”
  • Real examples and learnings from each of our speakers


Inclusions

  • This event is a seminar event and includes:
  • The opportunity to network with attendees (8:00 - 8:30am)
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have three speakers each presenting for 25 minutes
  • Question and answer time will be held at the end
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!


Speakers

Angus Beattie, Partner Manager, Google
Angus will discuss how integration can create efficiency and insights for marketers. You'll learn from case studies as Angus shares examples of businesses that have successfully stitched their data together to gain a holistic view of their customer.

Naina D'Souza, Group Digital Manager, Michael Hill
With 20 years’ experience across Australia and the UK, Naina’s career has focussed on delivering customer-centric solutions to drive revenue and business growth. Naina will share her experiences of the importance of using data to inform better customer experiences, and the key learnings she has gained along the way.

Matt Forman, Founder, Traffika
As a digital entrepreneur and respected industry veteran, Matt brings a wealth of experience and insight to the conversation. You'll discover some of the common barriers to gathering "Good Data", see a working example of how Traffika have linked together different data sources to better inform audience segmentation, and learn Matt's six steps to measuring the customer journey.

Speakers

Naina D'Souza

Naina D'Souza

Michael Hill

Angus Beattie

Angus Beattie

Google

Matt Forman

Matt Forman

Traffika

Date & Time
May 03, 2017
8:00 AM - 10:30 AM
 
Agenda
8:00 am Registration and networking
8:30 am Speaker presentations
10:00 am Question time
10:30 am Event concludes
 
Where
Fishburners
Level 2, 155 Queen Street
Brisbane, 4000
 

The Team

Louisa Dahl

Louisa Dahl

CEO
Samantha Horton

Samantha Horton

Event Manager

Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.

JOIN US