Is your audience's consumption of content changing?
The value of digital content for business has been proven repeatedly, however change is continually occurring with our audiences, their content consumption, platforms we use and the depth of reporting available. It’s vital that the way we create, distribute, measure and reuse content is reviewed regularly to ensure it leverages the current opportunities available.
This month we’re exploring the latest digital content methods and tactics working for marketers both internationally and locally. Our speakers will share the content they are creating, how they are distributing it and what’s working for them. They’ll talk about the reasons motivating their content generation, how they choose a channel, the measurement they use and what a good result looks like. Plus, you’ll hear examples across both small and large companies with very different content schedules.
Regardless of whether your content is copy, video or audio, you’ll gain insights into the latest techniques and updates available so that your content can be authentic, use a consistent brand voice and ultimately drive an outcome.
We are excited to be joined by Ashley Ward international digital marketing expert from SEMrush who will be in Australia from the USA for this event.
Ashley Ward, Digital Marketing Strategist, SEMrush
Ashley will share her international perspective on the latest content direction and trends she is seeing. She’ll discuss the impact of high mobile usage on content decisions, show how you can write ad copy that converts and explore how people are searching using voice. Plus, find out what metrics and measurement you should be using to measure your content results.
James McGrath, Content Editor, MYOB
James will share how MYOB has effectively shifted the role of its blog from a branding play to an acquisition tool, what's working, and how the team are tracking its success. Plus, what he sees as the next big content opportunities.
Georgina Auton, Content Producer, Place Graceville
Georgina will discuss how community sits at the heart of Place Graceville's content strategy, and how they leverage social media, particularly video and interview, to engage their audience. Plus, what's involved in planning, creating and scheduling their content, and the ways they're tracking its success.
Kyle Manning, Head of Content, iProspect
Kyle will explore the ways content marketing is evolving and what it means for marketers. He’ll show examples of high performing content, some unique ways to track results and help you to identify what content your audience really wants.
Ashley Ward is a Digital Marketing Strategist at SEMrush, an all-in-one digital marketing tool. Her passion is focused on helping businesses and marketing professionals gain long term ROI through teaching content and social media marketing techniques.
Speaking both internationally and throughout the US, Ashley regularly teaches workshops and speaks at conferences like Pubcon, BrightonSEO, SearchLove, Digital Summits, Retail Global, and SMS Sydney.
Ashley has co-authored the best-selling book “The Better Business Book V.2” and is a contributing writer to industry blogs such as Search Engine Journal and AuthorityLabs.
James McGrath is a dashing, witty, intelligent and overwhelmingly humble content editor and journalist at MYOB. He specialises in the creation of cracking content to attract key audiences, and then applying analytical thinking to create even better content.
Georgina is a Digital Content Producer for Place Graceville, one of Brisbane’s most prolific and innovative real estate brands. Based in their Graceville office, Georgina is in charge of producing and distributing hyperlocal, community-oriented content across a range of digital and social platforms.
Georgina is passionate about the digital space and has developed a love of filming and editing video. Through her work at Place Graceville, she has also come to appreciate the important role that her local community plays in creating engaging and innovative content. Georgina is in her final semester of her double degree in Law and Journalism at the University of Queensland.
Kyle loves writing and editing content, which is fortunate since he's the Head of Content at iProspect Brisbane. After working across a range of industries for an eclectic collection of clients, Kyle is an expert in sounding like an expert. He also likes to play tennis and sing, but he'll never get paid to do either of these things.