Today’s average customer engages with a brand at least seven times across multiple channels before they purchase. How are you encouraging, linking, managing and tracking your cross channel activity?
At this event we’re looking at how marketers are using cross channel marketing to drive consumers towards purchase. With customers frequently switching from desktop to mobile, from website to Facebook to email to instore, we need to frequently review how these channels are working consistently and together.
We’ll explore how linking channels can increase conversion and look at creative ways that organisations are moving their customers from one channel to another. Our speakers will also discuss the latest approaches and tools to track multiple channel movements, attribute sales and bring customers back to buy again and again.
This event will cover:
Regardless of whether you have a physical location, an online-only offering or a mix of the two, this topic will help you to ensure you’re considering the multi-channel approach that your consumers are using.
This event is a seminar event and includes:
Renee Smith, Head of Marketing, Cotton On Group
Renee will share how Cotton On Group place relationships at the centre of their multichannel approach, including the success of their recent Mother's Day campaign that drove Instagram followers directly in-store. Plus, how they are restructuring to build an organisational culture that is capable of delivering high performing multichannel marketing across all 3 of their brands.
Chris Platt, Managing Director - Brisbane, UM Australia
Chris will share what it takes to deliver highly effective cross channel campaigns. His particular passion lies in drawing upon the power of data and technology, but doing so through the good old lens of human intelligence to define the moments that matter within and across different channels. He will bring this to life by showcasing a few campaigns from the UM coffers.
Brendan O'Kane, Managing Director, OtherLevels
Brendan will discuss the importance of identifying repeat visitors across channels and will open your mind to some new channels that you should consider leveraging. Plus, see examples of how companies from various industries are using multichannel activity to improve outcomes across the customer lifecycle.
With a love for retail and a flair for marketing, Renee has been fortunate enough to combine both in a career over the past 2 decades that has taken her around the globe. From Australian fashion brands to American content producers, this woman roles up a clear view of marketing which is matched by the tenacity to make things happen. Respectful of stakeholders, she harnesses the power of relationships in business to set teams and campaigns on course on the right direction.
Chris has worked agency side for 18 years, in London, Sydney and for the last eight years in Brisbane. His career started in digital media, before moving into communications planning to broaden his experience across all channels. Chris has gone on to build his specialism in strategic planning in Australia, working with brands such as Diageo, Amex, Samsung and News Corp. In Queensland, Chris evolved his skillset with a stint on the creative side before taking over the leadership of UM Brisbane in January 2017. His agency currently works with the likes of RACQ, Accenture, H&M, The Federal Government of Australia and Brisbane Airport, and his mission – to make the Brisbane agency a centre of excellence for UM nationally (and beyond!).
Brendan is the founder of the OtherLevels group and is also the Managing Director and Chief Executive Officer of OtherLevels.
Brendan has an extensive software engineering background, combined with a successful 15 year sales and marketing career with US software companies, including senior appointments with Oracle Corporation in the UK, Europe and the Asia Pacific region focusing on the mobile and messaging sectors. Brendan has a Bachelor of Science (Honours) and is a successful private investor, advisor and director in early stage technology companies.