Marketers are reliant on data to provide customer insights, reliable tracking and to drive efficiency and results. Yet data is rarely in a perfect state and there are challenges in how it is accessed, enhanced and utilised.
This month, Interactive Minds explores how marketers can action the data they have available to improve outcomes, even if the data and systems are incomplete or imperfect. Our speakers will share how they use data to both formulate a strategy and to execute and measure results. Plus, find out how marketers are enhancing their insights with 2nd party data.
At this event you'll see:
Data is a topic that every marketer needs to consider. Don’t miss this opportunity to find out how you can leverage data in 2018 and beyond. Get your ticket now.
This event is a seminar event and includes:
Drew Ascough, Leader – Performance Media & Analytics, Virgin Australia
Drew will explain how Virgin Australia approaches data and the staged journey they have taken in leveraging data to enable outcomes. Find out how Virgin utilises first, second and third party data and how collaboration has enabled opportunities. Plus, get insights into their 2018 award winning data campaign.
James Copley, Senior Marketing Intelligence Analyst, Goodstart Early Learning
James will share how Goodstart Early Learning utilises their data to find insights and provide recommendations, pre- and post- campaign, to optimise results. Plus, how they integrate ABS data to enrich their data set and achieve better outcomes.
Brittney Kenward, Digital Marketing & Brand Executive, Grant Thornton Australia
Find out how Grant Thornton Australia is centralising and improving its marketing capabilities through implementing new systems and platforms. Brittney will share their journey from legacy marketing processes to a new marketing automation system, with efficiency and client engagement as benchmarks for success. Plus, find out three factors critical to the success of this data-driven transformation.
James is the Senior Marketing Intelligence Analyst for Goodstart Early Learning. His experience stretches over 16 years, across agency and client side including Optus, Network TEN, SBS and Compare the Market. His broad marketing knowledge and analytical skillset provide him with the ability to gain insights from complex customer and engagement data, for targeted and optimised marketing activities.
For the past 7 years Drew has managed the Performance Media & Analytics team at Virgin Australia Group of Airlines. Before that he has held digital marketing and strategy roles with Brisbane Marketing, UK Trade & Investment & Golden Circle.
With a strong digital analytics, optimisation and data background Drew works with the team and agency to drive results via performance led data driven marketing campaigns. He has developed an expertise and passion for the use of data to drive marketing and purchase decisions.