Advisory Panel

Interactive Minds is proud to have a talented Advisory Panel to assist with planning our events. We have selected experienced industry professionals to assist Interactive Minds in ensuring that we continue to bring timely and relevant topics and speakers to the digital industry. We'd like to thank them for their contribution.



Abbie Allen

Abbie Allen, Marketing Manager, Xero

Abbie is a Marketing Manager for Australia at Xero, a global cloud-based platform that connects small businesses to advisors, products and each other. Abbie manages the awareness and acquisition portfolio, building the Xero brand through a variety of sponsorships, advertising and events, and driving customer growth in a fast-paced business environment.

Prior to Xero, Abbie worked in the utilities industry, managing marketing and sustainability initiatives for renewable energy retailers Powershop, Momentum Energy, Yarra Valley Water and the Victorian State Government. Abbie is passionate about the role small businesses play in driving economic growth across Australia and is proud to play a part in a business dedicated to helping them thrive. 


han_te_rieleHan te Riele, General Manager, Brightlabs

Han is the General Manager at Brightlabs, a multi-award winning digital agency in Brisbane and Melbourne.

Han began his career in software development when he got his first Olivetti with two 5 1⁄4-inch floppy disks in the early 1980’s. From there, he has seen the world of software and personal computers develop to what it is today. While in Europe, Han had a number of Director roles at LogicaCMG (now CGI), a major European management consulting and software development company.

Since his tenure, Brightlabs has won many awards, including two Webby Award Honourees, listed in the Top Ten Agencies Worldwide (Interactive Media Council), Interactive Media Awards, Communicator Awards, and the Web Marketing Association Awards. Brightlabs has also been listed in the SmartCompany Smart50 and BRW Fast100.

Jay Ong Jay Ong, Digital Marketing Manager, Thankyou

Jay Ong is an inquisitive digital marketer, with a broad base of experience stretching from social to SEO to content marketing to analytics to e-commerce. At Thankyou, he leads the digital strategy, with the aim of taking the social enterprise’s digital ambitions to the next level. Outside of work, he moonlights as a LEGO blogger and owns one too many sneakers. 


Lachlan Kirkwood

Lachlan Kirkwood, Digital Marketing & Conversions Specialist, RedEx Digital

Lachlan’s a Digital Marketing & Conversions Specialist with a love for all things digital. His background in tech startups has seen him work both client and agency side, directing the latest digital marketing strategies across a myriad of channels to enhance conversion objectives.

Lachlan's contributions to the Brisbane community have seen him better connect digital marketers through his own blog series, a podcast, online communities, and even local events.



Michelle WilsonMichelle Wilson, Marketing & Communication Manager, The University of Queensland
Michelle is a strategic and innovative manager with extensive experience in strategy, digital marketing, design and communication. Michelle currently works for The University of Queensland and has delivered digital strategies and marketing campaigns for a range of clients either consulting or in-house within the higher education, hospitality and tourism, printing and publishing, coaching and not-for-profit-sectors.




Naina_DSouzaNaina D'Souza, Group Digital Manager, Michael Hill

Naina has delivered digital solutions for a range of organisations in Australia and the UK, she has a passion for shaping the customer experience. Her career has included extensive experience in retail banking, as well as experience working in-house and for leading consultancies where she’s advised clients across a diverse range of industries including entertainment, public sector, B2B, and not for profit. Naina is currently leading the digital agenda at Michael Hill International. 



Rob HudsonRob Hudson

Rob has been delivering digital marketing concepts since 1992, which may just make him one of the longest standing digital practitioners in Australia. He is currently the Managing Director for Clemenger BBDO and is based in Brisbane. 

Rob is a sought after public speaker on emerging digital strategy and technologies and amongst his credentials, he is the author of the 'Hudson report' a ministerially commissioned review of social media within defence.



Rodney_FerroRodney Ferro, Digital Marketing Consultant, PN Digital 

Rodney is a Digital Marketing Strategist with over 20 years’ experience across various industry sectors. Having worked with organisations such as Diabetes Victoria, Children’s Ground, Social Traders, Kids Under Cover and Mentis Assist, Rodney has developed a passion to equip and empower NFPs through digital marketing.